During our last class, my group member Martina and I decided it would be a good idea to put some of what our teacher has taught us to use and create a "brand prism" for our short film. If you are unfamiliar with what a brand prism is, it is essentially a marketing visual that uses six key elements to make up a brand identity (physique, personality, culture, relationship, reflection, and self image).
We decided that developing this would be useful in keeping a coherent theme in our social media, logos, marketing, and the overall vibe of our short film. Here is what we came up with:
Physique: Yellows, blues, reds. Big, bubbly font.
Personality: Over the top, ridiculous comedy. The whole plot is something so ridiculous, made funny by how serious it becomes.
Relationship: Interacts with the audience by being heavily edited to make the comedic effect more prominent (Ex: slow mo’s, extreme close ups, stings, etc.)
Culture: Values understanding of people’s situations. Tom was heavily judged and plotted against due to him refusing to shake other’s hands because they chose to take it personally, ending of the film may show a different perspective, that not everything is what it seems.
Reflection: Reflected to the audience as ridiculous and silly, but with a touch of meaningfulness in the final message.
Self-image: The brand of this short film would perceive its ideal self as something iconically funny, such as the show The Office, or previously directed Edgar Wright films.
No comments:
Post a Comment